Analytics to Action

Category: Tips

  • We’ve Tried Everything, But Nothing’s Working” — What to Do When CRO Best Practices Aren’t Moving the Needle

    We’ve Tried Everything, But Nothing’s Working” — What to Do When CRO Best Practices Aren’t Moving the Needle

    You’ve read the blogs. You’ve updated the calls to action. You’ve tested new banners, reworked the form layout, and followed every CRO “best practice” out there. But the numbers haven’t budged. No increase in conversions. No drop in bounce. Maybe even… a little worse? If you’ve done “everything right” but still aren’t seeing progress, this…

  • Creating those vital UX personas

    Creating those vital UX personas

    1. “Role-Play the User” Purpose: Empathize with different types of users to discover valuable interactions to track. How to do it: Prompt reflection:➡ “What behaviors would show this user is engaged or blocked?”➡ “What signals tell us they’re about to convert or drop off?” Outcome: Fresh ideas for events, journey stages, and empathy-driven KPIs. 2.…