Analytics to Action

Category: CRO

  • Why Big CRO Platforms Don’t Prioritise Small Companies — and What You Can Do About It

    Why Big CRO Platforms Don’t Prioritise Small Companies — and What You Can Do About It

    If you’re running a startup or scaling SME, you’ve probably hit this wall: you reach out to an A/B testing tool like AB Tasty, Optimizely, or VWO — and get met with silence, a sky-high price tag, or a push toward their “enterprise” tier. So why is it so hard for smaller businesses to work…

  • We need a short form, Well do you ?

    We need a short form, Well do you ?

    1. Low-Commitment Actions 2. Cold Traffic / First-Time Visitors 3. Mobile Users 4. You’ll Qualify Later Use case:“Get a free demo” → Name + email only → SDR follows up for qualification. When Short Forms Can Hurt 1. You Need to Qualify Leads 2. The Offer Is High-Stakes 3. The Form Filters Serious Inquiries Use…