Category: Analytics
-
Conversion Rate Optimization (CRO) sounds straightforward: test what works, do more of it, grow faster. But in reality, CRO is riddled with myths — beliefs that sound right but lead to wasted time, misleading results, and underwhelming growth. Here are 10 of the most persistent CRO myths — and why even smart marketers keep falling…
-
1. Explorations (aka Analysis Hub) Try: Funnel Exploration to track soft conversions like scrolls, video plays, or downloads. 2. Custom Dimensions & Metrics Essential for contextual, business-specific data — yet rarely set up correctly. (and every and I mean EVERY analytics pro has forgotten these) Try: Add a page_type custom dimension (e.g., blog, product, landing)…