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You’ve read the blogs. You’ve updated the calls to action. You’ve tested new banners, reworked the form layout, and followed every CRO “best practice” out there. But the numbers haven’t budged. No increase in conversions. No drop in bounce. Maybe even… a little worse? If you’ve done “everything right” but still aren’t seeing progress, this…
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If you haven’t looked at your website like a real user recently, you’re flying blind. Many marketers and business owners spend hours inside their CMS or analytics dashboards, but never actually browse their own site from the outside. And worse, they rely on feedback from people who know the site too well — internal teams,…
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If you’re running a startup or scaling SME, you’ve probably hit this wall: you reach out to an A/B testing tool like AB Tasty, Optimizely, or VWO — and get met with silence, a sky-high price tag, or a push toward their “enterprise” tier. So why is it so hard for smaller businesses to work…
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Conversion Rate Optimization (CRO) sounds straightforward: test what works, do more of it, grow faster. But in reality, CRO is riddled with myths — beliefs that sound right but lead to wasted time, misleading results, and underwhelming growth. Here are 10 of the most persistent CRO myths — and why even smart marketers keep falling…
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1. “Role-Play the User” Purpose: Empathize with different types of users to discover valuable interactions to track. How to do it: Prompt reflection:➡ “What behaviors would show this user is engaged or blocked?”➡ “What signals tell us they’re about to convert or drop off?” Outcome: Fresh ideas for events, journey stages, and empathy-driven KPIs. 2.…
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because if you follow all the tips they all look the same. so use your head 1. Clear, Value-Driven Headline Example: “Get 3x More Qualified Leads With Less Effort”(instead of: “Our Lead Generation Platform”) 2. Subheadline or Supporting Text “Our AI-powered platform helps B2B teams schedule 2x more demos — without chasing leads manually.” 3.…
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1. Low-Commitment Actions 2. Cold Traffic / First-Time Visitors 3. Mobile Users 4. You’ll Qualify Later Use case:“Get a free demo” → Name + email only → SDR follows up for qualification. When Short Forms Can Hurt 1. You Need to Qualify Leads 2. The Offer Is High-Stakes 3. The Form Filters Serious Inquiries Use…
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1. Explorations (aka Analysis Hub) Try: Funnel Exploration to track soft conversions like scrolls, video plays, or downloads. 2. Custom Dimensions & Metrics Essential for contextual, business-specific data — yet rarely set up correctly. (and every and I mean EVERY analytics pro has forgotten these) Try: Add a page_type custom dimension (e.g., blog, product, landing)…